s*uce is a fashion and lifestyle concept based in Duba, with 5 locations in the UAE, offering a curated mix of unique pieces by up-and-coming designers, limited edition collections from contemporary international brands and diffusion lines, as well as quirky lifestyle items and home interior accessories.
The first s*uce opened in the Village Mall in Dubai in 2004, and has since grown from a relatively small retail destination in Jumeirah to an award winning fashion and lifestyle phenomenon.
Seen as a launchpad for regional talent, s*uce supports countless local and regional designers, and holds an annual Shopathon every September, where designers get to launch and showcase new collections.
s*uce also collaborates annually with local and international artists every March to coincide with Art Dubai, selling original artwork by French graffiti artist, Fafi in 2008, and commissioning multimedia collage-work by local artist Lema Alireza in 2009. S*uce also curated an installation by Boston based assemblage artist Polly Becker for the Bastakiya Art Fair in March 2010.
In 2011, s*uce launched the s*uce benches Project, inviting artists from different fields to customize individual benches, and placing them at Art Dubai and around town in an attempt to increase the use and appreciation for benches in the city.
s*uce has been featured in several international publications such as Conde Nast Traveler, FT, Forbes, Travel and Leisure and US Vogue, and was awarded the Emirates Woman Best Independent Boutique of the Year Award in 2006, the Rising Star of the Year Award at Retail Me 2008 and was named Best Boutique at the Grazia Style Awards 2007, 2010 and 2011.
s*uce has also been shortlisted as a finalist in 2 categories at WGSN’s Global Fashion Awards: Outstanding Brand mix and Outstanding Fashion Innovator.